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The main idea of the marketing concepts is that all the firm's plans and operations...

Commerce
WAEC 2025

The main idea of the marketing concepts is that all the firm's plans and operations should be

  • A. price oriented
  • B. company oriented
  • C. product oriented
  • D. consumer oriented
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Correct Answer: Option D
Explanation

The main idea of the marketing concept is that all the firm's plans and operations should be consumer oriented. This
means that the company focuses on meeting the needs and wants of its customers in order to achieve its business goals.

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