Commerce
JAMB 2011
Activities undertaken to create awareness for goods by conducting contest is?
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A.
marketing concept
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B.
consumerism
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C.
sales promotion
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D.
marketing mix
Correct Answer: Option C
Explanation
Sales promotion is the process of persuading a potential customer to buy the product. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
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