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Activities undertaken to create awareness for goods by conducting contest is?

Commerce
JAMB 2011

Activities undertaken to create awareness for goods by conducting contest is?

  • A. marketing concept
  • B. consumerism
  • C. sales promotion
  • D. marketing mix
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Correct Answer: Option C
Explanation

Sales promotion is the process of persuading a potential customer to buy the product. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. 


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