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The variety of goods and services which a company offers for sale is its?

Commerce
JAMB 2011

The variety of goods and services which a company offers for sale is its?

  • A. place mix
  • B. promotion mix
  • C. price mix
  • D. product mix
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Correct Answer: Option D
Explanation

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers.

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