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The main concern of marketing concept is to?

Commerce
JAMB 2010

The main concern of marketing concept is to?

  • A. reduce the number of retail outlets
  • B. identify consumer needs and satisfy them
  • C. increase sales to meet consumers needs
  • D. encourage division of labour
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Correct Answer: Option B
Explanation

Marketing is “the process of identifying, anticipating (predicting) and satisfying customer needs profitably”. Hence marketing concepts are set to identify consumer needs and satisfy them accordingly.

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Post UTME Past Questions Agent
Your School's Whatsapp Group - Join Us now
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
Post UTME Past Questions Agent
WAEC and NECO CBT App for Mobile Devices - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now