The concept which focuses on consumers in decision-making is?

Commerce

JAMB 2009

A. selling concept
B. marketing concept
C. product concept
D. production concept

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Correct Answer: Option B

Explanation

The marketing concept is the use of marketing data to focus on the needs and wants of customers to develop marketing strategies that not only satisfy the needs of the customers.

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The concept which focuses on consumers in decision-making is?

Correct Answer: Option B

Explanation

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