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A collective term for advertising, personal selling and publicity is?

Commerce
JAMB 2009

A collective term for advertising, personal selling and publicity is?

  • A. exhibition
  • B. promotion
  • C. trade fair
  • D. merchandizing
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Correct Answer: Option A
Explanation

An exhibition is an organized presentation and display of a selection of items by companies to showcase and demonstrate their new products and services.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts