a. State two differences between marketing and selling
b. List four main elements of marketing mix
c. Country Z has decided to leave the Economic Community of West African State (ECOWAS). As the adviser on the regional group, explain four benefits the country could derive from remaining in the group.
a - Marketing covers the process of distribution of goods and services while selling is a part or an aspect of marketing.
- Marketing is highly specialised and require professionalism while Selling is simple and can be performed by anybody.
- Marketing creates various types of utilities e.g possession, time and place while Selling creates only possession utility
b - Price
- Place
- Promotion
- Product
c - The country trade will be widen in the region.
- There will be foster closer relations among member countries.
- There will be economic co-operation and development in the fields of industry, agriculture, science etc.
- The agricultural policies will be harmonise and also promote joint projects in the area of research.
- The transportation, communication system will be improved.
- There will be free movement of factors of production by removing obstacle.
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