Commerce
JAMB 2022
The marketing term which regards the consumer as king that must be satisfied is
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A.
market segmentation
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B.
market research
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C.
marketing concept
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D.
marketing mix
Correct Answer: Option C
Explanation
The marketing concept is the belief that companies must assess the needs of their companies first and foremost and based on the decisions in order to satisfy their consumers' needs, better than their competition.
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