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Which of the following is not a component of the marketing mix?

Commerce
JAMB 2022

Which of the following is not a component of the marketing mix?

  • A. product
  • B. production
  • C. promotion
  • D. place
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Correct Answer: Option B
Explanation

The marketing mix are price, place, product and promotion and they are known as the 4P's of marketing.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts