The face-to-face meeting of the seller with the buyer for the purpose of making sales...

Commerce

JAMB 2022

The face-to-face meeting of the seller with the buyer for the purpose of making sales is

A. mass selling
B. impulse buying
C. personal selling
D. sale promotion

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Correct Answer: Option C

Explanation

Personal selling involves the direct personal contact of sellers with the potential buyers with view to making sales.It can also be referred to the face - to - face meeting of the salemen with the potential buyers in their houses, offices or market place.

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