Commerce
WAEC 2021
The saying that the 'consumer is always right' describes the doctrine of
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A.
caveat emptor
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B.
consumer sovereignty
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C.
consumer protection
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D.
proximate cause
Correct Answer: Option B
Explanation
The ''customer is always right'' slogan means that the needs and desires of the customer are always paramount and this can be attributed to the principle of consumer sovereignty, which opines that the desires and needs of consumers control the output of producers.
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