A sole proprietor has been advised to advertise her business in order to increase sales.
(a) i. List four advertising media she could use.
ii. State four factors she would consider in the choice of a medium.
(b) State four advantages of advertising to her business
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Iember_codes
3 years ago
Other answers to (b)
-It enables her to expand her market by reaching more consumers.
- It helps her to survive in the market and fight competititors producing similar goods.
- It enhances the goodwill of her business and improves the reputation.
