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The last link in a channel of distribution is the?

Commerce
WAEC 2020

The last link in a channel of distribution is the?

  • A. wholesaler
  • B. retailer
  • C. consumer
  • D. agent
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Correct Answer: Option B
Explanation

The retailer is the last link in the distribution channel as he connects the wholesalers and consumers. 

The word "link" means connection. Hence, the retailer is the last connection, (not the consumer) because the consumer is the final receiver and not a connector or giver. 

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC and NECO CBT App for Mobile Devices - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
Your School's Whatsapp Group - Join Us now
WAEC and NECO CBT App for Mobile Devices - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now