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2014 WAEC Commerce Theory a) What is branding? b) State three advantages of branding to each of the following: Manufacturer; Retailer; Consumer

Commerce
WAEC 2014

a) What is branding?

b) State three advantages of branding to each of the following:

  • Manufacturer;
  • Retailer;
  • Consumer
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Explanation

a) The definition of branding was correctly stated by the candidates.  But advantages of branding to manufacturer, retailer and consumer where not well attempted.  The following responses should be noted.

 

b) Advantages to Manufacturer;

  • it helps to reduce adulteration of branded goods.
  • it facilitates packaging and advertising.
  • it encourages brand loyalty

    Advantage to Retailer;

  • It facilitates self service.
  • It increases the retailers’ turnover

Advantages to Consumers;-          

  • It makes selection and choice of products easier.
  • it ensures quality maintenance of products by manufacturers

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WAEC offline past questions - with all answers and explanations in one app - Download for free
WAEC May/June 2024 - Practice for Objective & Theory - From 1988 till date, download app now - 99995
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
WAEC offline past questions - with all answers and explanations in one app - Download for free
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
WAEC May/June 2024 - Practice for Objective & Theory - From 1988 till date, download app now - 99995