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The communication aspect of the marketing mix is

Commerce
JAMB 2019

The communication aspect of the marketing mix is

  • A. Price
  • B. Promotion
  • C. Place
  • D. Product
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Correct Answer: Option B
Explanation

Promotion mix deals with how the business enterprise informs the consumer about the existence and the qualities of its products.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now
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