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  5. Thee major aim of co...

Thee major aim of consumer orientation is_________

Commerce
JAMB 2019

Thee major aim of consumer orientation is_________

  • A. consumer satisfaction
  • B. consumer sovereignty
  • C. what to produce
  • D. market research
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Correct Answer: Option A
Explanation

Consumer orientation is the concept of marketing which begins and ends with the needs and wants of the consumers rather than that of the organisation.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts