(a) What is personal selling?
(b) List and explain six media available to an advertiser of goods and services
(a) Personal selling: Is the face-to-face or person-to-person meeting of the seller with the buyer for the purpose of making a sale or with a potential buyer.
(b) Media available to an advertiser of goods and services:
(i) Television: The advert carried in this medium shows the products and their uses. It combines sight and sound.
(ii) Fairs and exhibitions: These involve producers coming together at one location to display their goods.
(iii)Newspapers and magazines: These refer to adverts carried in the print media. Colours are used for better effects.
(iv) Circulars/posters: These are hand bills, stickers and posters that are distributed to prospective customers.
(v) Bill boards/hoardings: These are used for outdoor display of colourful pictures of products being advertised with catchy slogans meant to attract the attention of passers-by.
(vi) Radio: This involves the use of jingles on local/national stations to advertise products and services. It is audio alone.
(vii) Neon sign: These involve the use of colourful lights to advertise products or services mostly at night.
(viii) Cinema: These involve the display of products on large screens during film shows
(ix) Catalogue: These involve the pictorial display of products with their prices, colours and sizes available in prints.
(x) Internet: These involve the display of products through web pages that are regularly visited by browsers or electronic mails to potential customers.
(xi) Banners: These are long pieces of cloth with advert messages written on them and mounted on road sides.
(xii) Loudspeaker/Ringing bell/Gong/Shouting: Loudspeaker is a piece of equipment that converts electrical signals into sounds used in public for advertising purposes.
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