Commerce
WAEC 2017
Explain the following retail outlets:
(i) department store (ii) mobile shop (iii) chain store (iv) mail order business (v) supermarket
Explanation
(i) Departmental Stores -
- It is a large scale retail unit in which many different stores are housed in a large building under the same roof.
- They are divided into different departments or stores.
- Each department specialises in the sale of a particular type of product
- Every product carries fixed price tag thereby making purchases simple and easy
- Every department store has a General Manager who co-ordinates the activities of all Sectional Managers
- They are found mainly in urban centres
- They offer opportunity for one stop buying
(ii) Mobile Shop
- They operate from motor vans or trucks and move from place to place
- They sell a wider range of goods and are accessible to the consumers
- They advertise their goods through playing of music, ringing bells or other methods.
- They offer personal service to their customers.
(iii) Chain Stores
- They are large scale retail business units with standard shop front scattered all over the country
- They deal in one line of product in all their branches
- Goods sold in all their branches are manufactured or purchased by the Head Office and distributed to all branches
- Their prices are pre-determined by the Head Office
- They are found in urban centres
- Goods have price tags.
(iv) Mail Order Business
- It is operated through the post
- Its transaction is aided by the use of illustrated catalogues which customers use to order goods
- Payment for goods is sent with order or through cash on delivery basis
- It incurs lower overhead cost
- It operates from its warehouses.
(v) Supermarkets
- They are large scale retail self-services stores
- They stock mainly household goods and food items under the same roof
- Goods displayed have price tags for easy selection
- Facilities like trolleys, baskets or trays are provided for customers to ease movement, selection and carriage
- Gods collected are paid for and cross checked by the security guards stationed at exit doors
- They provide packing space for their customers
- They are located in city centres/population centres
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