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Regarding the consumer as the king who must be satisfied, the main emphasis is of?

Commerce
WAEC 2016

Regarding the consumer as the king who must be satisfied, the main emphasis is of?

  • A. marketing research
  • B. marketing concept
  • C. consumerism
  • D. advertising
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Correct Answer: Option B
Explanation

Marketing concepts are ideas built primarily on satisfying the needs of consumers. In this concept, the consumer is seen as the ''king'' that the organisation must work to satisfy its needs

 

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