Activities undertaken to creat awareness of a product by giving out samples or gifts is?

Commerce

WAEC 2018

A. marketing mix
B. marketing concepts
C. window display
D. sales promotion

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Correct Answer: Option D

Explanation

Sales Promotion is one of the elements of the promotional mix. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.

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