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A disadvantage of personal selling is that it

Commerce
JAMB 2018

A disadvantage of personal selling is that it

  • A. Increase a company’s number of customers
  • B. Reduces a company area of patronage
  • C. Increases a company’s operating costs
  • D. Decreases a company’s operating costs
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Correct Answer: Option C
Explanation

Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. The major disadvantage is increase in the company’s operating cost

the cost of operating personal selling is high


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