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The satisfaction of customers in all business activities is emphasized by

Commerce
WAEC 2012

The satisfaction of customers in all business activities is emphasized by

  • A. market research
  • B. marketing concept
  • C. marketing mix
  • D. product differentiation
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Correct Answer: Option B
Explanation

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC and NECO CBT App for Mobile Devices - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now