The satisfaction of customers in all business activities is emphasized by

Commerce

WAEC 2012

A. market research
B. marketing concept
C. marketing mix
D. product differentiation

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Correct Answer: Option B

Explanation

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

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The satisfaction of customers in all business activities is emphasized by

Correct Answer: Option B

Explanation

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