The coming together of a manufacturing business with a firm that markets its products is

Commerce

JAMB 2014

A. backward integration
B. a consortium
C. forward integration
D. a syndicate

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Correct Answer: Option C

Explanation

Forward integration is a business strategy that involves a form of vertical integration whereby business activities are expanded to include control of the direct distribution or supply of a company's products.

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The coming together of a manufacturing business with a firm that markets its products is

Correct Answer: Option C

Explanation

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