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The essential utility derived from the use of a product is known as

Commerce
JAMB 2013

The essential utility derived from the use of a product is known as

  • A. augmented benefit
  • B. branded benefit
  • C. core benefit
  • D. formal benefit
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Correct Answer: Option C
Explanation

The fundamental need or want that consumers satisfy by consuming the product or service.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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