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Which of the following advertising medium appeals to only the literate in the society

Commerce
JAMB 2013

Which of the following advertising medium appeals to only the literate in the society

  • A. radio advertising
  • B. print media advertising
  • C. television advertising
  • D. cinema advertising
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Correct Answer: Option B
Explanation

Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. This can only be effective to people who can read and write

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