An organization which focuses on consumer satisfaction is practicing

Commerce

JAMB 2012

A. consumerism
B. market segmentation
C. selling concept
D. marketing concept

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Correct Answer: Option D

Explanation

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

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An organization which focuses on consumer satisfaction is practicing

Correct Answer: Option D

Explanation

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