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An organization which focuses on consumer satisfaction is practicing

Commerce
JAMB 2012

An organization which focuses on consumer satisfaction is practicing

  • A. consumerism
  • B. market segmentation
  • C. selling concept
  • D. marketing concept
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Correct Answer: Option D
Explanation

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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