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Which of the following will not be considered in choosing a channel of distribution?

Commerce
WAEC 2005

Which of the following will not be considered in choosing a channel of distribution?

  • A. Nature of product
  • B. Preferences of consumers
  • C. Volume of sales
  • D. Quality of product
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Correct Answer: Option D
Explanation

The quality of the product being sold is not a factor to consider when choosing to either sell directly to consumers or to go through middlemen.

Some of the factors to consider include

  • The Nature of the Product
  • The Nature of the market
  • The Nature of Middlemen
  • The nature and size of the manufacturing unit
  • Government Regulations and Policies
  • Competition
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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