Use the information below to answer these questions.
Companies i, ii, iii and iv produce and sell electronic videos.
Company i, sells video for N14,000 each and offers advice on how to fix and operate them .
Company ii, sells at N14,000 and its representatives go to install at no additional cost.
Company iii, sells at N15,500 and offers credit sales at N15,000 each.
Which of these companies are more engaged in public activities?
Public relations (or public activities) in marketing/business refer to efforts made by a company to build goodwill, create a positive image, and foster good relationships with customers/the public — often at no direct extra cost to the buyer.
Companies i and ii are more engaged in public activities because they provide free additional services (advice on fixing/operation and free installation) to build goodwill with customers.
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