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The interplay of such variables as product, price, distribution and promotion is known as?

Commerce
WAEC 1991
The interplay of such variables as product, price, distribution and promotion is known as?
  • A. the distribution mix
  • B. market segmentation
  • C. the market mix
  • D. the marketing concept
  • E. produce mix
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Correct Answer: Option C
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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