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481

Use the following information to answer this question
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower
cost.
A benefit the company would derive from advertising the product is

 

  • A. increase in competition
  • B. increase in market share
  • C. decrease in production cost
  • D. decrease in tax liabilities
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482

Sales promotion is important because it enables a business to

 

  • A. fix prices for its products and services
  • B. locate customers in different areas
  • C. stimulate demand for its products
  • D. create competition between different products
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483

A form of sales promotion that rewards customers for consistently purchasing a company;s product is

 

 

  • A. loyalty scheme
  • B. quantity discount
  • C. promotional allowance
  • D. sales contest
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484

A person who carries out point-of-sales promotion is

 

  • A. a wholesaler
  • B. a retailer
  • C. an agent
  • D. a merchandiser
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485

Which of the following institutions is not a marketing intermediary?

 

  • A. Major distributors
  • B. Wholesalers
  • C. Financial firms
  • D. Retailers
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