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456

Define consumer products.

(b) List and explain three modes of transportation a company could use for business.

(c) List and explain three categories of industrial products

 

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457

All enterprises is currently experiencing a decline in sales of its product,

List eight promotional tools the company uses to reverse its sales trend.

(b) State six benefits the company would derive from using sales promotional tools.

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458

Yam sellers in a local market formed an association 

(a) states four functions the association would perform for its members 

(b) list and explain four types of market facilitators that would assist members of the association in achieving their objectives.

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459

Adamu intends to open a store to sell detergent as a major distributor for companies in the country 

(a) List and explain four sources from which Adamu could get funds to finance the business.

(b) State four factors that would influence Adamu's choice of the location of the business.

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460

OJ Ltd is a consumer goods manufacturing firm. They sell to retail outlets throughout the country. The company intends to increase its market share.

Explain the following terms in relation to the company's business activities :

(i)demand (ii)product (iii)market.

(b) Outline two types of distribution channels the company could adopt

(c). State three functions that each of the following channel members the company could use.

(i) wholesaler (ii )retailer.

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