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426

Which of the following buyers of product is classified as a consumer markets?

  • A. industries
  • B. retailers
  • C. household
  • D. government
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427

Cognitive dissonance occurs when a consumer

  • A. is satisfied with a product
  • B. dissatisfied with a product
  • C. Rebuys a product
  • D. recommend a product
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428

A consumer's buying behavior is influenced by 

  • A. professional options
  • B. reference group
  • C. company's strategy
  • D. company's plan
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429

The first step in the marketing research process  is

  • A. data analysis
  • B. problem definition
  • C. collection of data
  • D. reporting of findings
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430

Which of the following information would be relevant in marketing research for industrial goods?

  • A. consumption pattern
  • B. lifestyle of consumers
  • C. product life cycle
  • D. size of the product
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts