A company that manufactures fruit juice has decided to advertise the product on television.

(a) Outline four reasons for the advertisement.
(b) State three advantages and disadvantages each for choosing television as a medium of advertising the product

(a) What is electronic marketing?

(b) State three uses of electronic marketing.

(c) Recently. you discovered that there are great opportunities in international marketing of cassava chips. List and explain five methods of engaging in international marketing of the product.

Explain the following marketing environmental factors.

(a) Political;
(b) Cultural;
(c) Technological;
(d) Economic;
(e) Social

Explain the following stages in consumer buying decision process:

(a) Problem recognition;
(b) Information search:
(c) Evaluation of alternative:
(d) Purchase decision;
(e) Post-purchase behaviour.

(a) State five functions of a retailer to consumers.

(b) State five functions of a wholesaler to producers.