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211

The desire for specific products which are backed by the ability to pay is 

  • A. need
  • B. exchange
  • C. transaction
  • D. demand
View Answer & Discuss (5) WAEC 2017
212

Which of the following sales promotional tools is aimed at the middleman?

  • A. coupon
  • B. sampling
  • C. premium offers
  • D. sales contests
View Answer & Discuss (4) WAEC 2017
213

Place' as an element of the marketing mix can also be referred to as

  • A. distribution
  • B. product pricing
  • C. advertising
  • D. product design
View Answer & Discuss WAEC 2017
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214

Which of the following iS is required for electronic marketing operations?

  • A. internet connection
  • B. warehousing facilities
  • C. transportation facilities
  • D. promotional tools
View Answer & Discuss WAEC 2017
215

Which of the following terms is not an alternative name of middlemen?

  • A. channel members
  • B. marketing intermediaries
  • C. resellers
  • D. merchandisers
View Answer & Discuss WAEC 2017
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