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Marketing Past Questions

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176

Use the following information to answer question below

Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

 

The factor that influenced Mr. Mike's choice of location ís_____________

  • A. Nearness to source of supply.
  • B. Customer consideration.
  • C. Availability of labour.
  • D. Availability of social amenities.
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177

The buying and seling of goods and services that meet consumer needs on world wide web is___________

  • A. E- supplying.
  • B. E-marketing.
  • C. E-payment.
  • D. E- requisitioning
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178

The process of obtaining a desired product by offering something in return is_____________

  • A. Wants.
  • B. Exchange.
  • C. Needs.
  • D. Market.
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179

Explain the following classification of products with two examples each from agricultural based products.

(a) industrial products;
(b) consumer products;
(c) primary products;
(d) secondary

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180

(a) State five reasons companies conduct marketing research.

(b) Explain the following sales promotional tools:
(i) price-off;
(ii) salesman competition;
(iii) free gifts;
(iv) premium offer
(v) samples.

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