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171

If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________

  • A. Penetration pricing.
  • B. Cost-plus pricing.
  • C. Competitive pricing.
  • D. Geographic pricing
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172

Which of these terms influences the buyer in a target market?

  • A. Marketing concept
  • B. Marketing mix
  • C. Marketing research
  • D. Marketing process
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173

Which of the following is not a factor influencing the choice of distribution channel?

  • A. Company goals and objectives
  • B. Brand of the product
  • C. Consumer consideration
  • D. Nature of the product
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174

A sales target for a marketing manager can be found in the marketing___________

  • A. Plan.
  • B. Intelligence.
  • C. Audit.
  • D. Research.
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175

Use the following information to answer question below

Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

 

Mr. Mike would be referred to as________

  • A. An agent.
  • B. A facilitator.
  • C. An entrepreneur.
  • D. A factor.
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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