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Marketing Past Questions

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156

The basic human requirements are referred to as_______

  • A. Needs
  • B. Demands
  • C. Values
  • D. Wants
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157

In marketing, market is described as____________

  • A. An area where buyers and sellers interact.
  • B. A set of all actual and potential buyers of a product.
  • C. A collection of profit and non-profit organizations.
  • D. A collection of people with similar interest
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158

A feature of organizational market is that___________-

  • A. There are few buyers.
  • B. There are many buyers
  • C. Professional services are not required.
  • D. Elastic demand can occur.
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159

An activity or process undertaken by a company to acquire raw materials is______________-

  • A. Consumer buying behaviour
  • B. Marketing intelligence.
  • C. Organizational buying behaviour.
  • C. Marketing research
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160

In consumer behaviour, an individual's relatives Vould be considered as__________-

  • A. A personal influence.
  • B. A reference group influence.
  • C. An institutional influence
  • D. A perpetual influence.
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