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111

Use the advert in Figure 1 below to answer the following questions

Open photo

a. List six items that would be found on the package of the product labelled A

b. State three functions of the part labelled B

C. State four advantages of using this medium to advertise the product

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112

a. Outline four differences between organizational buying behaviour and consumer buying behaviour

b. List and explain three influencing factors in organizational buying behaviour.

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113

The systematic analysis of a problem with the aim of improving decision making on sales is marketing_________

  • A. Research
  • B. Planning
  • C. Concept
  • D. Forecasting
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114

The pricing approach that is based on what rival companies are charging is_________

  • A. Cost-oriented approach
  • B. Demand- oriented approach
  • C. Competitors- oriented approach
  • D. Value-oriented approach
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115

Feedback obtained from marketing research on consumers' needs would be used to__________

  • A. Reduce production cost
  • B. Change product features
  • C. Improve sales force remuneration
  • D. Improve inventory control
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