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Marketing 2016 WAEC Past Questions

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1

The term exchange in marketing means__________

  • A. buying of goods.
  • B. buying and selling of goods.
  • C. selling or goods.
  • D. buying and distribution of goods.
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2

The system of retailing operation used by Supermarkets is_________

  • A. self service.
  • B. limited service.
  • C. full service.
  • D. merchandising service.
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3

A pricing system that relies on customers location to charge different prices is___________

  • A. flexible pricing.
  • B. penetration pricing.
  • C. geographical pricing.
  • D. skimming pricing.
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4

The term Marketing mix describes:

  • A. a composite analysis of all environmental factors in a company.
  • B. a series of business decisions that aid in selling a product.
  • C. the relationship between an organization's marketing strengths and weaknesses.
  • D. a blend of elements to satisfy specific target markets.
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5

The source of funds that a firm can use to address cash difficulties within one year is___________

  • A. overdraft.
  • B. factoring.
  • C. grants.
  • D. leasing.
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