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2025 WAEC Marketing Theory A. Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead...

Marketing
WAEC 2025

A. Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.
State five activities Jo-Bo would carry out to ensure continuous patronage by customers.

B. Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.
State five benefits Jo -Bo would derive from his decision

 

 

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Explanation

A. - Jo Bo should ensure a different variety of products are available in his retail outlet to cater to different customer preferences
and needs.
- Jo -Bo should focus on providing high-quality products that meet or exceed customers expectations.
- Jo -Bo should offer competitive prices for his products compaired to other retailers in the area.
- Jo - Bo should provide excellent customer service for customer retention.
- Implementing a loyalty program or offering incentives such as discounts or reward points, for repeat customers.
-Jo -Bo should ensure his retail outlet is visually appealing and well organized.
- Jo-Bo should engage in effective marketing strategies to create awareness and attract new customers
- Jo-Bo should actively seek feedback from customers to understand their needs and preferences better.

B. - By starting his own retail outlet, Jo-Bo can become financially independent.
- Running a business allows Jo-Bo to gain valuable entrepreneurial experience/
- By establishing his retail outlet, Jo-Bo contributes to job creation in his neighborhood.
- As the owner of his business, Jo-Bo has the freedom to set his own working hours and make decisions independently.
- He will be able to learn continously and experience personal growth.
- Building a successful businjess can potentially lead to long term wealth creation for Jo-Bo.


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