Explanation

A. - Need identification: Mr Oke recognized the need to purchase a television set for his family. This step involves identifying the
requirements, preferences, and specifications of the product to meet his family's entertainment needs.
- Research and Evaluation: after identifying the need, Mr Oke conducted thorough research on different televisionj models,
brands, features and prices. He gathered information from various sources.
- Decision making: once Mr. Oke had gathered sufficient information, he analyzed the avaliable options and compared them
against his requirements and budget.
- Purchase and Post-Purchasr Evaluation: after finalizing his decision, Mr Oke proceeded with the actual purchase of the chosen
television set. He identified the most reliable retailer and made payment.

B.- Organizational goals and objectives: the committee's buying behaviour is influenced by the goals and objectives of the
organization.
- Budget and financial considerations: the financial resources available to the committee can greately influence their buying
behaviour.
- Organizational policies and procedures: committees often have to adhere to specific organizational policies and procedures
when making purchasing decisions.
- Stakeholders input and influence: committees are composed of multiple individuals representing various departments or
functions within the organization.
- Product specifications and quality: the specifications and quality of the product or service being considered will impact the
committee's buying behaviour
- Vendor reputation and relationships: the reputation and relationships with potential vendors can influence the/committee's

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