Use of the following information to answer this question
BIK Ltd has developed a new health application for the public.
Which of the following means would be used by the company to make the service available to the target market?
The Internet would be the most effective means for BIK Ltd to make their new health application available to the public. Given
that it's a digital product, it can be easily distributed online, either through the company's own website or through app stores.
Mail order business, merchandising, and direct marketing are less effective for distributing digital products
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