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Use the following information to answer this question ABC Foods has recently expanded its production...

Marketing
WAEC 2025

Use the following information to answer this question
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower
cost.
A benefit the company would derive from advertising the product is

 

  • A. increase in competition
  • B. increase in market share
  • C. decrease in production cost
  • D. decrease in tax liabilities
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Correct Answer: Option B
Explanation

Advertising is a marketing strategy that involves paying for space to promote a product, service, or cause. The actualows
promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be
willing to pay for a company's products or services and entice them to buy. Therefore, one of the benefits a company would derive from advertising the product is increase in market share


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