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Which of the following pricing strategies is used by wholesalers of industrial goods?  

Marketing
WAEC 2025

Which of the following pricing strategies is used by wholesalers of industrial goods?

 

  • A. Cost-plus pricing
  • B. Demand based pricing
  • C. Penetration pricing
  • D. Haggling pricing
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Correct Answer: Option A
Explanation

Cost-plus pricing is a strategy commonly used by wholesalers of industrial goods. This strategy involves adding a standard
markup to the cost of the product to determine its selling price. This ensures that the wholesaler covers the cost of the product
and makes a profit.


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