Explanation

 Explanation of terms in relation to OJ Limited business activities

I.Demand: The company would increase its market shares by forecasting I the quantity of the product its consumers are willing to buy and pay for, at a particular period. II. Product: The company would manufacture goods that are of high quality, at affordable prices to satisfy the consumers better than its competitors to increase its market shares.

III. Market: These are the customers and individuals who are hoping to patronize the company in future to increase the market shares of the company.

(b) The type of distribution channel the company could adopt

The company→company's outlet merchandisers→consumer

II. The company-wholesaler→retailer-›consumer

III. The company→company's agent→Retailer→consumer

IV. The company→company's→a- gent →wholesaler→retailer→consumer

V. The company→ consumer

 functions of the following channel members to the company

wholesaler:

 A. Provide temporary storage of goods in the warehouses in order to allow' more production of goods by the producers;

B. Promotion of the company products;

C. Sells on credit terms to retailers;

D. Provide market information to the manufacturers from the retailers.

E. Serves as a link between the company and the retailers.

II. Retailer:

A. Breaks bulk by purchasing goods in large quantities and selling in units to final consumers;

B. Provides products' varieties to the final consumers;

C. Maintains close relationships with final consumers through personal contacts;

D. Links the wholesaler aid consumers;

E. Sells on credit terms to consumers;

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