Explanation

(a) Sales promotional tools the company could use to reverse the sales trend:

 I. Price-off;

II. Coupons;

 III. Loyalty schemes;

 IV. Premium offers;

V. Free samples;

VI. Sweepstakes;

VII. Rebate;

VII. Training schemes;

IX. Trade-in allowance;

 X Jumbo pack/ banded pack/bundle deal;

 (b) Benefits of sales promotional tools to AB Enterprises

I. Sales promotion would lead to an increase in the sales volume of the company's products;

II. It would improve customer loyalty to the company's products;

III. It would facilitate a recommendation of the products by consumers to their friends;

IV. It would encourage prospective consumers to try the company's products;

V. It would encourage middlemen to stockpile the company's products;

VI. It would complement other promotional tools used by the company;

VII. It would encourage and improve the company's salesforce performance;

VII. It boosts the company's product brand image;

IX. It would stimulate demand for  the company's product within a short time;

X. It would increase the company's product credibility

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