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Which pricing strategy is adopted by a company that sells its product for ₦200 when...

Marketing
WAEC 2023

Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?

  • A. Psychological pricing
  • B. Skimming pricing
  • C. Competitive pricing
  • D. Penetrating pricing
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Correct Answer: Option C
Explanation

The pricing strategy adopted by a company that sells its product for ₦200 when the prevailing market price for the same product is ₦150 is competitive pricing. Competitive pricing involves setting the price of a product or service based on the prices charged by competitors in the market. The company sets its price at a similar or slightly higher level compared to competitors' prices to remain competitive and attract customers. In this case, the company is pricing its product at ₦200, which is aligned with the prevailing market price of ₦150, indicating a competitive pricing strategy.


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